The Deputy Mayor of Wandsworth has praised Crewroom for its support of the Boat Race and businesses in the borough.
Deputy Mayor Councillor Richard Field was speaking at the launch of an historic exhibition in Putney to throw a spotlight on the kit worn by rowers over the ages.
Crewroom and the Putney Exchange shopping centre are co-hosting a four-week photographic exhibition highlighting the role of lady rowers at the races.
The River & Rowing Museum in Henley, Oxfordshire supplied a range of rare, historic images and other memorabilia for the show, which attracted headlines across the local media.
Cllr Field, who officially declared the exhibition open, praised both Crewroom and the Putney Exchange for helping to raise the profile of the borough in the run-up to the Boat Race.
“It's been a great pleasure visit the exhibition. I've thoroughly enjoyed seeing some of the wonderful photographs, and some great exhibits. Crewroom and Putney Exchange are to be congratulated on doing such a splendid job,” he said.
“Anybody who wants to visit this exhibition should come along and see it for themselves and enjoy the fact that the ladies are there this year rowing down the Thames.”
The Deputy Mayor described Crewroom’s appointment as kit supplier to the Boat Race crews and involvement in the event as “very important”.
He added: “It is generating interest in the borough, it's generating potential new rowers for the sport, it's generating new businesses to be associated with it, and all encouragement is to be given, particularly to young people who want to get into the sport, get into retail, and who want to understand about technological clothing and how important it is in today's society when you are in sport.
“The more people who come into the borough the better. I think we are going to see a great explosion of new businesses opening up in the borough.”
The exhibition at the Putney Exchange shopping centre runs until April 17.