It’s retro, it’s bold and it’s coming your way later this month – stand by for the official launch of Crewroom’s hot new summer range, ‘Americana’.
Inspired by retro styling from the late Seventies and early Eighties, ‘Americana’ means bold colours and badges, patches and large logos, bindings and pipings.
The range was fleetingly on display a fortnight ago when runners and trade delegates were treated to a sneak preview at the Virgin Money London Marathon expo in Docklands.
Items showcased at the trade show, and attracting much interest, were Americana’s ‘Sweater Vest’ (£32) for women, and the ‘Billy Vest’ (£35) for men. The Americana colour palette includes marl grey, reds, greens and blues.
The Women’s Sweater Vest (pictured) is a workout vest for women, a soft, lightweight technical jersey that has a panel construction and mesh detailing and is adorned with a distinct reflective Crewroom logo in retro font. It comes with a flattering cut-out back, is moisture-wicking and quick-drying, anti-bacterial and has a technical function with ultra comfort.
The Men’s Billy Vest is a sleeveless running top that’s a soft, lightweight technical jersey with breathable mesh panels. It’s moisture-wicking, quick-drying and anti-bacterial. It has a technical function with ultra comfort, plus reflective detailing and a handy pocket.
Crewroom Founder Kate Giles said: “We’re really excited about our new Americana summer range. We’ve used some beautifully soft technical fabrics and mixed in some bold retro colours and block logos and designs to create an old school look and feel with a modern twist.
“We’ve definitely been influenced by some of the sportswear and casual wear coming out of America during the late Seventies and early Eighties. We’ve taken this influence along with our technical know-how to create a pretty cool and functional range of kit.” Enjoy our Americana range here.