2017 is here and, once again, we’re looking forward to the future and all the exciting opportunities that lie ahead.
Before we kick of the New Year, we wanted to go back and reflect on last 12 months as we sometimes forget just how much has happened in such a short space of time...
Earlier in the year we saw Oxford and Cambridge take to the water in the annual Boat Race challenge. As technical kit suppliers to the race for the last three years we were keen to continue our relationship and we were incredibly happy to be selected as the official supplier again for 2017. Rowing is our heritage so to have this opportunity and the chance to work closely with our partners – JL Racing USA – is an honour.
Then into summer we saw our sporting heroes head out to Rio. What many people don’t know is that work on the kit our rowers and canoeists were wearing began over two years ago. Again, working closely with JL and the official apparel sponsor – Adidas – we helped coordinate the kit project in the UK to ensure our athletes received their full kit allocation. The GB medal haul was astounding and we must make a special mention to Crewroom Ambassador and friend – Jess Eddie – who won silver in the women’s eight.
On the retail side of the business 2016 saw us develop and extend our retail offering to ensure we could stock our three stores with innovative new products and supply our ever increasing online demand. We worked hard to make products that we knew people would love but also products that other retailers would want to sell. And, we’re chuffed to report that in 2016 the Crewroom brand was taken on by specialist running retailers including Run and Become in London and Run 4 It in Scotland.
As a brand we constantly have to review our designs and ask ourselves if we are making the right products for our customer base. So it was an affirmation when, in December, we received not one, but two awards in Women’s and Men’s running Magazine. We won’t be resting on our laurels though, we know we need to continually develop desirable products and our design team is busy creating collections for 2018!
2016 has been another big year for us. We're passionate about our heritage and our vision so we're looking forward to 2017 and all the exciting opportunities and challenges ahead.
We'd like to take this opportunity to thank all of our customers who've joined us on the journey so far. Your enthusiasm for the brand and support really has been instrumental in getting us to where we are today. We hope you'll stay with us for the next chapter in our adventure and wish you all the very best for 2017!