Privacy Policy

Last updated: 20 February 2026

This website is operated by JKUK Sports Ltd trading as Crewroom (“we”, “us”, “our”).
Registered office: The Embankment Studios, 125 Lower Richmond Road, Putney, SW15 1EX, United Kingdom
Company number: 04007585

This Privacy Policy explains how we collect, use, share and protect personal data when you visit our website, create an account, place an order, join a teamroom, enter competitions, or otherwise interact with us.

1) The key points (summary)

We collect and use personal information to:

• run our website and provide customer accounts;

• process and deliver orders, take payments, and provide customer service;

• send service/transactional communications (eg order confirmations and delivery updates) by email and/or SMS;

• send marketing communications only where allowed by law (eg consent or “soft opt-in”) and always with an easy opt-out;

• prevent fraud and keep our systems secure.

We use service providers (including Shopify and Klaviyo) to help us run our store and communications. Some providers may process data outside the UK; where they do, we use appropriate safeguards.

2) What personal data we collect

Depending on how you use our site, we may collect:

a) Information you provide to us

• Identity & contact details: name, email address, telephone/mobile number, delivery and billing address

• Account details: login credentials and preferences (if you create an account)

• Order details: items purchased, order history, returns, customer service messages

• Teamroom information: name, email address, delivery address and team association (where relevant)

• Competition / ambassador information: contact details and (where required) delivery address for fulfilling prizes or ambassador items

b) Information collected automatically

• Device and usage data: IP address, browser type, device information, pages viewed, and interactions with our site (often via cookies and similar technologies)

• Session data: cart contents and site preferences (eg currency choice)

c) Information from third parties

We may receive information from third parties such as payment providers, delivery partners, and ecommerce/marketing platforms we use to run our store (only as needed to provide services and operate our business).

3) How we use your personal data (and why)

We use your personal data for the purposes below:

A) To provide our services and fulfil orders

• create and manage accounts;

• process orders, payments, deliveries, returns and refunds;

• provide customer support.

B) Service/transactional communications (email and SMS)

If you place an order, register an account, or join a teamroom, we may send service messages by email and/or SMS such as:

• order confirmation and receipt;

• dispatch and delivery updates;

• important changes relating to your order (eg stock issues, address problems);

• teamroom open/close reminders and delivery confirmations (where applicable).

These are not marketing messages. They are sent because they are necessary to provide the service you requested.

C) Marketing communications (email and SMS)

We may send marketing messages about products, offers and news:

• where you have given consent, and/or

• where the “soft opt-in” applies (eg you bought from us, were given a clear chance to opt out when we collected your details, and we market similar products/services), and you can opt out in every message.

Opt-out:

• Email: use the unsubscribe link in any marketing email.

• SMS: reply STOP to any marketing text.
  You can also contact us at [privacy email address] to update your preferences.

D) Fraud prevention and security

We may use information to protect customers and our business from fraud, misuse and security threats, including sharing information with fraud prevention services and law enforcement where legally permitted/required.

E) Improving our business

We use analytics and aggregated information to understand how our site is used and to improve it.

4) Our lawful bases for processing (UK GDPR)

We rely on the following lawful bases:

• Contract: where processing is needed to fulfil your order, deliver products, provide customer service, and send service/transactional communications.

• Legitimate interests: to operate and improve our business, keep systems secure, prevent fraud, and provide efficient customer support (balanced against your rights).

• Consent: for certain marketing communications (where required) and for non-essential cookies/technologies where applicable.

• Legal obligation: to keep records required by law (eg tax/accounting).

UK GDPR requires us to tell you the lawful basis we rely on in our privacy information.

5) Who we share your personal data with

We share personal data only as needed to run our store and deliver services. This can include:

• Shopify (our ecommerce platform: storefront, checkout, and order/account management)

• Klaviyo (customer communications and marketing automation platform)

• Payment providers (to process payments securely)

• Delivery and logistics partners (to deliver orders)

• IT, hosting and security providers (to keep the site running and secure)

SMS delivery partners / telecommunications providers

Where we send SMS (transactional or marketing), we may share your mobile number and message delivery metadata with SMS delivery partners and telecommunications providers involved in routing and delivering messages to your device. They act on our instructions and are not permitted to use your personal data for their own purposes.

6) International transfers

Some of our service providers may process personal data outside the UK. Where personal data is transferred internationally, we use appropriate safeguards (for example contractual protections) to help ensure your data remains protected. Shopify and Klaviyo publish information about their data processing and international transfer protections.

7) How long we keep your data (retention)

We keep personal data only for as long as necessary for the purposes described in this policy, including:

• Orders and payment records: retained to meet legal/accounting obligations and to manage returns and customer service.

• Contact details used for service communications: retained as needed to support your account and order history.

• Marketing preferences: retained until you unsubscribe/opt out (and we may keep a record of your opt-out to ensure we respect it).

• Teamroom data: retained for the period the teamroom is active and as needed for fulfilment and support, then removed or anonymised where appropriate.

8) Your rights

You have rights under UK data protection law, including the right to:

• request access to your personal data;

• request correction of inaccurate data;

• request deletion (in certain circumstances);

• restrict or object to processing (including an absolute right to object to direct marketing);

• withdraw consent at any time where we rely on consent; and

• in some cases, request data portability.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

9) Cookies and similar technologies

We use cookies and similar technologies to make our website work, remember preferences (eg cart/session), and help us understand how the site is used. Some cookies are essential; others are optional and may be controlled via cookie settings (where available).

Currency converter

By using our website, you agree to allow third parties to process your IP address to determine your location for currency conversion and store your selected currency in a session cookie (removed when you close your browser), so prices display consistently during your visit.

10) Security

We use appropriate technical and organisational measures to protect personal data. However, no online system can be guaranteed 100% secure.

11) Links to other websites

Our site may contain links to other websites. We are not responsible for the privacy practices of those third-party sites.

12) How to contact us

If you have questions about this Privacy Policy or want to exercise your rights, contact:

Crewroom (JKUK Sports Ltd)
The Embankment Studios, Embankment, Putney, SW15 1LB
Email: enquiries@crewroom.co.uk
Contact form: https://www.crewroom.co.uk/pages/contact-us