The importance of wearing Ernest

The wintry chill descending on Britain at the moment isn’t quite as severe as the sub-zero temperatures that challenged famous polar explorer Sir Ernest Shackleton when he led three British expeditions to the Antarctic.

But that doesn’t mean we can’t mark his historic achievements by celebrating our Shackleton Jacket, which is named in his honour.

This wonderfully warm winter jacket is one of our most popular premium products and is the perfect garment to beat the current cold snap.

The Shackleton Jacket uses the unique Primaloft® Silver Insulation Blend, making it superwarm yet easy to pack down.

Unlike traditional down fill, the insulation is water resistant and breathable so your jacket stays nice and light if you’re caught out in the elements.

Sadly, disaster struck Shackleton’s Imperial Trans-Antarctic Expedition in 1917 when his ship, Endurance, became trapped in pack ice and was crushed before shore parties could be landed.

The crew finally made it to the inhabited island of South Georgia, a stormy ocean voyage of 720 nautical miles that became Shackleton's most famous exploit.

They don’t make heroic explorers like that anymore. But in his name today, we make epic jackets!