Dads make their mark in Clapham

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Crewroom is delighted to have set up stall in the heart of what’s known locally as Nappy Valley, where Mums and babies are much in evidence.

But to our surprise and delight, Dads and sporty men are also thronging in our new Northcote Road store, especially at weekends.

The new shop, at Number 79 Northcote Road (opposite popular pizza parlour Franco Manca) has been open for less than a month but is already proving a runaway success.

Last month, we were honoured when The Mayor of Wandsworth, Cllr Nicola Nardelli, popped by to officially declare our store open. The Mayor praised Crewroom as the perfect new business for the borough and complimented our “amazing designs” saying they were “jolly, vibrant, eye-catching and 'of the day'”.

The Directors of Crewroom, Kate, Maria and Baz, are all spending lots of time at the Northcote Road store to meet and greet new customers in person.

“When you start a new venture like this, it’s really important to listen to your customers and we’ve met some fantastic people in the past few weeks,” said Crewroom Founder Kate Giles.

“Lots of ladies are coming in to buy presents for their men, and their friends, and at weekends especially, the majority of our shoppers are men.

“We’ve got some amazing kit on sale offer this month, perfect for both men and women, so we look forward to meeting lots more new friends.”

Among garments especially popular with male shoppers are Crewroom’s Elemental Fjord Shorts (pictured below, left), which are lightweight and made from fabric with four-way stretch for extra comfort and manoeuvrability. Nice little features include the rear zip pocket to secure your phone, card or keys and two side pockets, one zipped to secure energy gels and anything else you need to keep hold of during your run.

Also selling fast are our Full Court Shorts (pictured below, right), a really comfortable, functional pair of running shorts. They feature hip pockets and side zip pockets so there's plenty of places to stash your gels, cards and keys safely. The elasticated and draw-cord waistband means these shorts will fit you a treat.

We’ll be teaming up with One Element round the corner from our store, co-hosting a range of exercise and fitness classes – so stay tuned for news of those, coming soon.

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